PANASONIC

PANASONIC

Panasonic Connect is a global leader in innovative communication and technology solutions, known for its rugged computing devices under the Toughbook brand. Toughbook products, including laptops and tablets, are designed for professionals working in extreme conditions, offering military-grade durability, long battery life, and powerful performance.

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Role & Approach


Role & Approach


/// Owned six-figure paid search budgets across 17 European markets, aligning spend with performance and business objectives

/// Led Google Ads and SA360 setup and optimisation across brand, generic, and competitor strategies

/// Delivered regular insight-led reporting with clear recommendations to drive efficiency and long-term growth

Performance

Performance

  • 180% increase in CTRs

  • -39% decrease in CPAs

  • More Works SEE ALSO

  • More Works SEE ALSO

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EA SPORTS FC 26

///STRATEGY & PLANNING

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EA SPORTS FC 25

///STRATEGY & PLANNING

ED PARKER

ED PARKER