EA SPORTS FC 26

EA SPORTS FC 26

EA SPORTS FC 26 builds on the momentum of the rebranded franchise, delivering the third instalment in the new era of EA Sports football following the end of its partnership with FIFA. Redefining football gaming by offering two distinct gameplay experiences ‘Competitive’ and ‘Authentic’.

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Role & Approach


Role & Approach


/// Shifted the campaign toward a brand effectiveness focus, integrating MMM, Kantar, and attention partners to optimise for brand lift alongside performance

/// Implemented learnings from FC 25 to overhaul media buying, moving to programmatic-first and attention-based optimisation across the full European lifecycle

/// Delivered work recognised as a Kantar Advertising Effectiveness Awards finalist

Performance

Performance

/// Below are the key performance indicators for Europe across each all campaigns throughout the EA SPORTS FC 26 product lifecycle:

Delivered a measurable brand lift, independently verified by Kantar, alongside a strongly positive incremental ROI via MMM.

  • More Works SEE ALSO

  • More Works SEE ALSO

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EA SPORTS FC 25

///STRATEGY & PLANNING

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PANASONIC

///MEDIA BUYING

ED PARKER

ED PARKER