/// Led full-funnel campaign strategy across FC 25's European lifecycle, managing paid media, owned channels, and platform partnerships
/// Drove creative ideation across key activations including Spotify podcast integrations and football publisher partnerships
/// Managed paid media budget forecasting and allocation, continuously optimising toward awareness, engagement, and conversion.
Below are the key performance indicators for Europe across ALL campaignS throughout the EA SPORTS FC 25 product lifecycle:
Delivered a Kantar-verified brand lift and positive incremental ROI, measured via MMM.
