MORE ABOUT
ME
5+
YEars of experience
6
vERTICLES
$150M+
MEDIA SPEND
About ME
I'm Ed A results-driven marketing professional with 5+ years’ experience across performance media, strategy, planning, and activation.
About ME
I'm Ed A results-driven marketing professional with 5+ years’ experience across performance media, strategy, planning, and activation.
MY APPROACH
I combine strategic thinking, creativity, and deep local market knowledge to deliver high-impact campaigns. with a proven track record of developing and executing innovative full-funnel strategies that drive brand awareness, user engagement, growth, and acquisition.
MY APPROACH
I combine strategic thinking, creativity, and deep local market knowledge to deliver high-impact campaigns. with a proven track record of developing and executing innovative full-funnel strategies that drive brand awareness, user engagement, growth, and acquisition.
EXPERIENCE
electronic arts (ea)
SENIOR MEDIA PLANNER
2023 - Present
Led European media planning to drive full-funnel growth, aligning global strategy with local market nuance while partnering with agencies and platforms to deliver sustained awareness, engagement, and acquisition.
electronic arts (ea)
SENIOR MEDIA PLANNER
2023 - Present
Led European media planning to drive full-funnel growth, aligning global strategy with local market nuance while partnering with agencies and platforms to deliver sustained awareness, engagement, and acquisition.
equimedia
senior paid media executive
2022 – 2023
Led client-facing planning and optimisation of full-funnel, multi-channel campaigns across multiple European markets, managing large data sets, attribution modelling, and performance reporting to uncover insights, drive growth, and improve forecasting accuracy.
equimedia
senior paid media executive
2022 – 2023
Led client-facing planning and optimisation of full-funnel, multi-channel campaigns across multiple European markets, managing large data sets, attribution modelling, and performance reporting to uncover insights, drive growth, and improve forecasting accuracy.
equimedia
planning account executive
2021 – 2022
Supported marketing strategy across paid social, PPC, lead generation, and data analysis, working with senior teams to optimise multi-channel campaigns against client KPIs while applying best practice and staying up to date with digital trends.
equimedia
planning account executive
2021 – 2022
Supported marketing strategy across paid social, PPC, lead generation, and data analysis, working with senior teams to optimise multi-channel campaigns against client KPIs while applying best practice and staying up to date with digital trends.
Freelance
Music producer
2017 – 2023
Achieved over 5,000,000 streams/views and 6 UK chart placements including a Number 1 in the Hip-Hop & R&B Album Charts.
Freelance
Music producer
2017 – 2023
Achieved over 5,000,000 streams/views and 6 UK chart placements including a Number 1 in the Hip-Hop & R&B Album Charts.
EXPERTISES
MEDIA STRATEGY
Building media strategies grounded in audience insight, market understanding, and clear commercial objectives.
MEDIA STRATEGY
Building media strategies grounded in audience insight, market understanding, and clear commercial objectives.
CAMPAIGN PLANNING
Creating end-to-end, full funnel campaign plans that translate strategy into clear, effective execution across channels and markets.
CAMPAIGN PLANNING
Creating end-to-end, full funnel campaign plans that translate strategy into clear, effective execution across channels and markets.
PERFORMANCE MEDIA
Driving growth through data-led activation, continuous optimisation, and a focus on efficiency, impact, and measurable results.
PERFORMANCE MEDIA
Driving growth through data-led activation, continuous optimisation, and a focus on efficiency, impact, and measurable results.